This morning's frenzy was all about finding e-coupons for our weekly grocery outing. As far as I'm concerned 25 cents off something is 25 cents saved. Right? Until recently, I had been an inconsistent coupon user. Most times, I tore them out of newspapers and magazines and then forgot to bring them along or forgot what pile of papers they're under. Now I put coupons in a basket and check it before heading off to the store. Most times. Every so often the husband asks if I have a coupon for such-and-such product and I happily seek out the basket. I call that progress. Today, I decided to go online and find e-coupons for the products we buy on a regular basis. (Something I should've thought of much earlier.) I thought it would be easy to do. Ha, ha. What was I thinking? I was very specific in my keyword searches: entering "coupon" plus the brand of the product, such as coupons Special K . I was surprised that not all company web sites blatantly offer e-coupons.